Supply Chain Simulation:  The Beer Game
"The Beer Game" was developed by Jay Forrester at MIT's Sloan business school in the early 1960's. It is a simple yet realistic simulator of the supply chain and is used as a teaching tool for systems dynamics. Each participant plays a role in the production and distribution of a product - in this case "beer".

No alcoholic beverages are serves at this event!  This is a hands-on, inter-active simulation workshop.  Participants will be actively engaged in the simulation. The workshop will highlight such supply chain best practices as:

  • Replacing forecasts with actual demand
  • Smoothing variability utilizing max/min ordering
  • Disintermediation of non-value added supply chain nodes
Attendees will gain an abundance of practical tools to enable their organizations to run more efficiently, increase productivity and reduce operational costs. This is a not-to-be-missed event for anyone wanting to advance their S&OP knowledge. 

What you will learn:

Participants will assume the roles of suppliers,
manufacturers, distributors, retailers, and final consumers. The objective is to achieve optimal customer service while minimizing inventory.  
Attendees will:

  • Gain an appreciation of the suppler-customer Relationship
  • Learn the importance of supply chain visibility
  • Appreciate the consequences of lead times

Earn seven certification maintenance points  when you attend this seminar.

Workshop Schedule


 Friday,  01/22/16 07:30–8:00 Registration & Continental
08:00–8:30 Participant and Topics Intro
08:30–11:30 Beer Game
11:30-12:15 Working Lunch  
12:15 – 2:45 Supply Chain Strategies
02:45 – 3:00 Summary Q&A
ASCM Los Angeles Training Facility $299.00 ASCM Members      
$349.00 Non-Members 
$249.00 Group Rate (/person)  
To qualify for the group rate, 3 or more registrations must be processed in the same payment transaction (non-members included). Register online individually, then pay in one PayPal transaction
Late Registration Fee: $100.00
Course registrations are limited to
40 attendees only per course.

Looking for other courses?  Click the course below or submit a course interest form.

Certified Sales and Operations Planning (CS&OP) Certified Lean Master (CLM) ASTL Professional Designation in Logistics and Supply Chain Management (PLS) SCOR Supply Chain Operations Reference Workshops TTT APICS Train the Trainer LDI APICS Learning Dynamics

Classes provide a forum for discussion and exchange of ideas with peers.  Classes are offered periodically throughout the year (see schedule above) or can be offered at a private setting by submitting an interest form here.
Course Fees
Take advantage of special discount rates for early registration:     
Course Description Early Registration Individual Late Registration Individual Early Registration Company Late Registration Company
ASCM Member* $ 299.00 $ 399.00 $ 249.00 $ 349.00
Non-Member* $ 349.00 $ 449.00 $ 249.00 $ 349.00
ASCMLA Student Chapter Member* $ 150.00 $ 250.00  N/A  N/A
Individual and Company course fees include course instruction by a qualified ASCM Instructor and: 
  • Workshop Participant Guide
Company course fees apply per attendee for companies sending three or more attendees.  Registration and payment for a participant may be transferred to other company employees without cancellation penalty. 

Registration Process

Step 1. Register.   Must register by early registration deadline noted above for discounted early registration fees.
Step 2. Pay course fees and materials through PayPal.  Your PayPal receipt is your proof of registration. 


ASCM Los Angeles Training Facility
370 Amapola Avenue, Suite 204
Torrance, CA  90501
(213) 444-3102
Cancellation requests are submitted online and are subject to the following fees:
  • Before the early registration deadline: $35.00 processing fee
  • Before the First Day of Workshop: $100.00 processing fee
  • No refunds are issued on the day of workshop.  Attendee substitutions are accepted up to the First Day of workshop for Company course fees.